As the pioneer of the original MaaS concept, Sampo has spent nearly two decades testing, building and challenging what seamless mobility could look like. And while the early promise of MaaS did not fully scale the way many hoped, the experience generated a unique, unmatched set of real lessons: what worked, what didn’t - and what the mobility ecosystem must change to finally achieve real upscaling.
In his keynote, Sampo looks beyond the original MaaS model and shares how mobility can evolve from app‑based bundles into a built‑in feature of everyday life, seamlessly integrated into housing, workplaces, retail and events.
Key themes to expect:
🤘Fresh insights from two decades of hands‑on mobility innovation
🤘A look at what held back scaling - and what can unlock it
🤘A forward‑thinking vision for integrating mobility into everyday life
🤘Inspiration for building user‑centric, future‑proof mobility systems
Sampo Hietanen
Aspectu / Owner
From Finland
Short bio
Sampo Hietanen is a globally recognized mobility leader and the pioneer of Mobility as a Service (MaaS). He is the founder and former CEO of MaaS Global, the company behind Whim, the world’s first true MaaS operator. He recently started as Group CEO of the Swavia companies in Austria. He also advises governments, cities, and companies through Aspectu. Sampo is also a Dozent in Praxis at the University of St. Gallen. With a background in civil engineering, he is known for turning bold mobility ideas into practical change.
Theme song
Enter Sandman, Metallica
