Urban outskirts face high private car ownership and long distances—but also huge potential for shared mobility. This session looks at how micromobility and other sharing services can work in car-dominated areas and serve as vital first- and last-mile links to public transport.
We’ll discuss planning, infrastructure, and operational challenges, and how cities and operators can bring shared mobility to where living on the edge really begins.
City of Vienna / District Planning and Land Use
From Austria
Florian is an urban planner at the City of Vienna, working in District Planning and Land Use. He bridges urban planning and conventional transport planning by coordinating mobility services throughout the planning process. His focus is on active mobility and shared mobility solutions, aiming to offer alternatives to private car ownership.
A Walk In The Park – Nick Straker Band
AtB AS / Project Manager for Business Development
From Norway
Eirin Aarem is a Project Manager and Business developer for shared mobility at AtB, the public transport authority in Trøndelag, Norway. She works with the development and implementation of shared and micromobility services, focusing on pilot projects, cross-municipal collaboration, and new service models. Her work aims to provide travelers across the region with attractive alternatives to private car use through innovative shared mobility solutions.
U2 – Beautiful Day
Lime / Senior Regional Lead Government Relations Austria & Switzerland at Lime
From Austria
Theo Koch leads Public Affairs for Lime in Austria and Switzerland, driven by the belief that better mobility is key to more livable cities. He works on scaling shared e-scooters and e-bikes as part of everyday urban transport, especially for first- and last-mile trips. Passionate about sustainability and clear, effective communication, he collaborates with cities and policymakers to make mobility more accessible, reduce congestion and create cleaner, more people-friendly urban spaces. Born and based in Vienna, Theo has a deep connection to his home city. He is currently working on a city guide, sharing his favorite places and perspectives with those who live in — or are discovering — Vienna. Before joining Lime, he worked in public affairs and political communications in Austria, including as a spokesperson in the Austrian Parliament.
Falco – “Vienna Calling”
EIT Urban Mobility / Partner Manager
From Germany
After 20 years of experience in various industries including Telecommunications, Intelligent Traffic Systems and 3D Software in both technical and business roles, Matthieu Clouqueur joined EIT Urban Mobility in February 2025 to drive the development of new partnerships with industrial companies in the Central European region. Since his doctoral studies, Matthieu is passionate about the topic of mobility, in particular on the aspect of robustness and resilience.
One-step beyond (Madness)
Mosa Innovations / Founder
From United Kingdom
Josh Liu is a social entrepreneur and founder of Mosa, an impact startup bringing community-owned, inclusive cycle sharing beyond dense cities. Mosa uses a non-operator model and patented technology to serve markets where traditional bike-sharing is not economically viable. The company has delivered a UK government-funded pilot with Wellcome Genome Campus in rural Cambridge and recently secured another project with the Royal Horticultural Society and their suburban garden, deploying a mixed fleet including bikes, e-bikes, and adaptive cycles for disabled users.
Mr Bridgeside, The Killers
Shared mobility is gaining momentum — and the people in this room are the ones making it happen. Come exchange ideas, challenge the status quo, and help shape what comes next.
Time to Scale Up! How do we take shared mobility to the next level? We'll explore public mobility, shared mobility in housing, corporate mobility management, mobility hubs, marketing for shared mobility and many more.
