Breaking the Car Habit

Theresa organizes and coordinates initiatives such as the “wegfinder Mobility Challenge,” encouraging people to shift from private cars to sustainable and active mobility options. At ÖBB 360°, a division of ÖBB Personenverkehr AG, she also advises companies and organizations on developing mobility concepts that combine sustainability, efficiency, and flexibility, thereby improving site accessibility and employee satisfaction. ÖBB 360° offers customized shared mobility services, such as car sharing, bicycles, e-scooters, and cargo bikes, and on-demand transport across Austrian municipalities and touristic regions, which can all be booked via the wegfinder app. Alongside her passion for rail travel, Theresa is an enthusiastic cyclist.

Henrike Rau’s research interests lie in the areas of social-scientific and interdisciplinary sustainability research. Her extensive research work to date has focused on (un)sustainable consumption patterns in the areas of mobility, energy and food. In particular, she has achieved international recognition for her research on the dynamics of mobility practices across the life course, diverse mobility cultures and the mobility-related (re-)distribution of temporal and spatial resources.

Fieke is an enthusiastic advisor with a fresh perspective and a passion for psychology. She enjoys combining this passion with participation, marketing, and mobility by researching and influencing (consumer) behavior. Fieke is driven to contribute to improving the environment in a broad sense and has a strong ability to empathize with others. She has a critical and creative mindset, which she applies when developing interventions, organizing events, and providing advice. At Advier, Fieke works on various projects related to unconscious and conscious behavior. Her role includes project management, developing interventions, and designing and organizing measures, events, and participation processes.

Dr. Eoin Grealis is a sustainability scientist specializing in mixed-method consumption research at the Department of Geography, LMU Munich. A former energy policy analyst and environmental economist by training, Dr. Grealis previously coordinated the development and rollout of the ENERGISE “living labs”, investigating household energy use and practice change in Germany. Dr. Grealis is currently working on the CircEUlar project (2022–2026) with a particular focus on circular mobility practices with more than 5,500 participants across the EU surveyed on their current engagement with carlessness, car-sharing and multi-modal mobility.

Daniela holds dual degrees in Business Administration and Spatial Planning. She joined Wiener Linien in 2015 and has guided the Multimodal Mobility division with vision and curiosity since its founding in 2017. Together with her team, she takes delight in expanding public transport through innovative mobility solutions, shaping new products and services, and bringing bold ideas to life. A passionate traveler, she explores how different cultures move, connect, and navigate their cities—always on the go and inspired by her deep love for nature in all its forms.

I am a mobility researcher rethinking how we move. I’m on a mission to make "getting from A to B" easy and sustainable, without needing a private car. After working on international shared mobility projects at German Aerospace Center (DLR), I am conducting research on carsharing at MILES Mobility, where I head up our research activities.