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Not made in mobility: Big ideas from unexpected places

Screenshot 2026 04 08 193151
  • 13:15 - 14:45
  • PRESS HOUSE
  • 21st century Schizoid man, King Crimson
  • 1 moderator

Big ideas from unexpected places

What if the next big idea in shared mobility comes from way outside the mobility bubble? In this interactive 90-minute session, we raid the playbooks of iconic brands like IKEA, Lego and Nike to uncover the smart moves behind their success, from subscription models and community power to platform thinking and brand loyalty. Then we remix those ideas into bold, fresh concepts for shared mobility.


Working in teams, participants turn cross-industry inspiration into 3 to 8 pitch-ready ideas for the future of shared mobility. We wrap with quick-fire pitches, and who knows, maybe your idea will be taken forward.

Meet our performers

moderator
Image Esen Köse freigestellt

Esen Köse

Mpact / Project and innovation officer

From Belgium

Short bio

Esen Köse is a Project and innovation officer at Mpact vzw, a Belgian non-profit organisation working on social and resilient innovation. Mpact experiments with solutions, helps them grow into real services and fosters their long-term value, all through social innovation. Esen focuses on making shared, innovative, and sustainable mobility more accessible to people with reduced mobility. Through her work on European projects, she has built expertise in awareness-raising around automated transport, co-creation in shared mobility, and youth participation. She also played an active role in the rollout of the “30 Days Less Car” campaign in Flanders.

Theme song

The revolution will not be televised, Gill-Scott Heron

Socials

Join the crowd. Shape what's next.

Shared mobility is gaining momentum — and the people in this room are the ones making it happen. Come exchange ideas, challenge the status quo, and help shape what comes next.

Get your tickets now

The rest of the program

Time to Scale Up! How do we take shared mobility to the next level? We'll explore public mobility, shared mobility in housing, corporate mobility management, mobility hubs, marketing for shared mobility and many more.

View program Get your tickets