Shared mobility doesn’t fail because of technology—it fails because it’s still too hard for customers to use. Make It Easy or Lose Them flips the perspective and looks at mobility through the eyes of the people who actually have to book, ride and pay. We ask the tough questions: Is seamless booking across all shared mobility modes a luxury—or already a basic expectation? Do we really need Mobility‑as‑a‑Service platforms to make it happen, and are they practical or just too expensive for too little benefit? And how do we communicate sharing in a way that feels intuitive, attractive and worth choosing over a private car?
Teresa Kallsperger
Grazer Energieagentur
